Custom Signage for Event Planners

Experienced event planners know just how essential it is to establish an event aesthetic to which attendees will be drawn. The variety of signage options available today provides all the tools needed to build an attractive event space that will impress attendees and make them see your event planning business is professional. With all the options to choose from, event planners need to be aware of all the signage types and the benefits they can give to events.

To help you be more knowledgeable about custom event signs and graphics, we’re put together this brief guide about signage and graphics.

Benefits of Using Signage When Planning An Event

When you consider signage for your upcoming event, you’ll want to know the top benefits of event signage. Here are some of the top uses of event signage and how they can help you with your event:

1. Event Promotion

Generate awareness for your event and encourage people to come by using event graphics and signs. Before your event begins, you’ll want to get people excited to go. One of the best ways entice your guests is to have signage and graphics placed in locations that will be seen by and remembered by all. Well-placed signs will get people interested in your event and increase their chances of attending.

2. Customized Decorations

Once the event begins, signage and graphics can provide needed decorations around the event space. With attractive event graphics, you’ll adorn the walls, floors and other pertinent locations with designs that brand the space as your own. Your attendees will have a more immersive experience, as the decorations accent the area and build an ambiance.

3. Sponsorship Opportunities

If you plan to have sponsors for your event, custom event signage gives you the space and materials needed to offer sponsors the ability to advertise. Besides attractive graphics, you can place sponsored messages on your event signage. Sponsorships will help you make up any costs on your initial signage investment and can even help you make a profit. For business-savvy event planners, placing sponsored messages on their custom event signs is a no-brainer.

4. Wayfinding

Directional signs for events make sure that attendees know exactly where to go at the event. From the moment that attendees arrive at your event, wayfinding signs will help attendees know instantly where to park and how to find the entrance. Due to the signs’ helpful nature, attendees will have a positive experience from the moment they arrive, without feeling any confusion about how to find a particular section of the event. By preventing confusion, you’re setting your event up for success.

Top Event Signage Options

There are several types of signs commonly used for events today. Whether you need corporate event signage or something that feels more relaxed, the options below can be a perfect fit:

1. Event Graphics

A fairly overarching term, event graphics comprise several different kinds of graphics that signage experts often use for events. Some top examples include backlit signage, interactive or experiential graphics, temporary dance floors and step and repeat banners. Many of these signs and graphics will invite an attendee to participate in the event, letting them get the most out of what you’ve planned. You make the most out of your signage by using event graphics and creating a memorable event.

2. Banners

Both indoor and outdoor banners will stand out to your attendees and brand the event as your own. Outdoor banners can be hung over the front of your entrance, containing eye-catching imagery and messaging to welcome attendees. They can also be attached along the sides of buildings or off of lamp posts to make walkways more attractive and to generate attention for the event before it begins.

Along with their outdoor options, indoor banners can be hung over stages or placed on free-standing banners poles throughout the event. Interior banners can be used for informational and aesthetic purposes, causing them to be a favorite among event planners.

3. Decals

Custom decals are one of the best options for event planners today, especially if you’re renting out an event space or only need temporary signage. Decals can be placed on various surfaces, such as floors, walls and windows. Their versatility makes them a popular option among event planners looking to improve their event without breaking the bank. They can be easily applied and removed from surfaces, but they don’t sacrifice their durability in the process.

4. Wall Murals

Wall murals are one of the most intricate and beautiful types of event graphics available to companies today. These wall murals allow event planners to place their signatures on the event space. On them, you can display your organizational culture, highlight your event’s purpose, show your company’s past successes and much more. As event signage goes, they offer some of the highest returns in terms of appearing professional while also showcasing your company’s personality.

5. Event Tents

For events held either outdoors or indoors on a large conference room floor, custom event tents provide a great deal of value to organizations that use them. Branded tents for events are ideal for those who need to section off certain areas of event space and draw attention to them. Along with their canopies, some event tents can have sidewalls, meaning that you’ll have a large canvas to display your message and branded graphics.

Event tents are especially appealing for those hosting an event outdoors, as they can help keep staff members cool and in the shade on a hot day. Additionally, they can also be used outdoors to set up specialty areas, such as a medical tent, concessions area, VIP lounge and staff meeting “room,” among other options. Whether they’re used indoors or outdoors, a branded tent provides significant functional value without sacrificing its visual appeal.

Add Custom Event Signage to Your Event With SpeedPro

The best event planners know how attractive, on-brand signage can transform an event, making it an unforgettable experience for those attending. To get the best quality signage on the market today, consider working with SpeedPro.

As the only nationwide network of studios specializing in large-format graphics, SpeedPro knows signage. Working with our clients, we consistently deliver signs and graphics tailored to a client’s exact specifications and scaled to any size. Find your local SpeedPro today to speak to one of our trusted representatives to learn how SpeedPro can take your event signage to the next level.