Trade Show Event Signs and Displays

Custom Trade Show Graphics

A trade show is an excellent opportunity for companies to make new connections and to attract potential customers. Stand out with eye-catching custom trade show booths and graphics highlighting your core message.

If you are in sales representing your company at a trade show, we know that your engagement is limited. Your focus should be on generating and closing leads. Your trade show booth is your tool to stand apart from the competition. Your booth should attract attendees and become your opener to pitch potential (and returning!) clients. Trade shows enable you to take the exhibitor’s seat and control the narrative of your brand’s presence.

SpeedPro offers eye-catching, custom signage that grabs attention and draws in visitors. We ensure brand consistency across all signage, reinforcing a professional image. Our signage solutions are flexible and easy to update, perfect for showcasing different offerings with fast setup and teardown, allowing sales reps to focus on their primary role – selling!

If you are a brand manager planning for an impactful trade show, you know the challenges of effectively conveying the brand’s message. You see the difficulty of creating a cohesive look and feel across various marketing materials. On top of that, you must assess the impact of branding efforts vs. ROI.

SpeedPro specializes in creating impactful signage that communicates brand messages clearly and effectively. We use high-quality materials, ensuring a durable and professional appearance. Our solutions are eye-catching and memorable, contributing positively to ROI evaluations.

If you are an exhibit builder or supplier, booths are prime spots for your customers to position their brand message and attract more sales. We understand their challenge is about integrating signage with the overall booth design, limited space, and the installation.

SpeedPro offers custom signage solutions that seamlessly integrate with any booth design. Our signage is customizable, easy, and quick to install, reducing setup times. We can handle all aspects of signage logistics, from production to installation. Our designs focus on a clear and engaging presentation of product information.

SpeedPro’s custom signage solutions help you focus on where you should, your trade show and attendees. Our focus is on quality, flexibility, and brand consistency, ensures that you can effectively communicate your message, engage with visitors, and maximize your trade show presence.

Contact SpeedPro to Set Up Your Trade Show Booth

Portable Trade Show Displays and Other Exhibit Booth Essentials

Get your message across and promote your business effectively with these essentials for your trade show booths.

Tabletop Displays: Tabletop displays are a timeless choice for trade show graphics. Beautify your tables with branded coverings featuring your colors and logo. From skirts to touchscreen mounts, these displays draw attendees’ attention and encourage interaction.
Point of Purchase Displays: A point of purchase (POP) display can be a game-changer in the competitive trade show environment. They transform passive browsing into active engagement. Start attracting attention to your newest products or services as visitors enter your booth.
Pop-up Displays: Pop-up displays are convenient and visually appealing trade show booth essentials. Whether they are designed as folding panels or collapsible displays, pop-up displays are lightweight, easy-to-transport solutions that instantly enhance your booth’s allure.
Digital Displays: Elevate your trade show presence with dynamic digital displays. From captivating digital signage broadcasting multimedia content to interactive elements like charging towers and iPad kiosks, these displays are crucial to capturing attendees’ attention.
Table Covers: Enhance your trade show booth experience with stylish table covers. Eye-catching graphics seamlessly integrate these fabric covers with your display. Add draped runner skirts and top them with interactive elements for a cohesive look.
Wall Graphics: Wall graphics give your booth a distinctive edge in the competitive trade show landscape. From fabric posters to wall-mounted banners, these graphics make your space memorable and engaging.
Booth Backdrops: Create an inviting backdrop for your exhibit with large-format sheets and canopies. Available in many shapes and sizes, these fabric backdrops – often complemented with half walls and banners – form a visually appealing background.
Display Lighting: Stand out with strategic display lighting. Backlit signs illuminate your brand, while additional lighting accents your graphics. Create a professional and eye-catching booth ambiance that highlights your key messages.
Flags and Banners: Flags and banners are essential for adding vibrant, on-brand imagery to your trade show booth. Available in various designs, these versatile, freestanding decorations are cost-effective and visually striking.
Retractable Banners: Retractable banners are a smart choice for trade shows, offering portability and attention-grabbing visuals. They provide a professional, freestanding display that is ideal for dynamic booth presentations and easy to set up.
Lightweight Disposable Reusable Cardboard Furniture: Custom-printed, portable cardboard booth furniture is a trade show must-have. This affordable, easy-to-transport solution ensures your booth has a well-designed, branded setup. It’s also ideal for showcasing product samples and brochures.

Find Your Ideal Trade Show Display Solution from SpeedPro

Trade Shows Drive Lead Generation

Sales and marketing gain a significant edge on the trade show floor compared to other events. The direct appeal of trade shows also makes standing out from the competition critical. Creating an eye-catching presence over the noise requires expertise. Meet your trade show goals with custom booth displays and SpeedPro’s expert guidance.

Marketing Tips to Boost Attendance

Booth Design: Trade show booths are your first impression at the event. Talk to our experts about the best graphics for your trade show booth.
Plan Giveaways: Analyze your audiences’ demographics to arrange an appealing giveaway. Promote them before the event and celebrate the winner(s) on-site.
Build Authority: Extend your value by inviting notable speakers and thought leaders to your exhibit booth.
Livestream: The eye-catching backdrop of your exhibit builds real-time excitement during livestreaming.
Create Buzz: Your brand marketing starts before the actual event. Develop social media teasers highlighting your booth’s unique selling points with custom graphics.

Interactive exhibits and eye-catching signage are not just motivating factors to attract attention. An engaging trade show experience will certainly translate into more qualified leads.

Know the Dos and Don’ts of Working a Trade Show Booth

Creating a Theme for Your Trade Show Booth Through Custom Graphics

As you prepare to add custom graphics to your trade show booth, you’ll want to have a theme in mind for the appearance of your display. Once you have a theme, you’ll be able to find graphics that will bring that idea to life. Two of the most important elements to consider are brand personality and color. Keep the following ideas in mind as you craft a theme:

1. Identify Brand Personality

The first step to determining your theme and then the graphics that will communicate that theme effectively is to identify your brand personality. Brand personality is one of the key aspects of an attractive theme. When you start to determine your brand personality, keep in mind that it should be related to human characteristics that audiences can connect with, like friendliness, commitment, fairness, intelligence and honesty, among other personality traits.

Consider who the audience at the trade show will be, as you will want to show them the elements of your brand’s personality that will appeal most to them. For example, if your audience is made up of largely serious professionals in your industry, you may want to market your booth in a professional, formal way that displays your expertise. In contrast, If you have a less informed, casual audience, you may want to embrace a more laid back approach.

Of course, you don’t want to display a version of your company that isn’t true. You should aim to highlight relevant, authentic personality traits to specific audiences, rather than displaying personality traits that are not reflective of your company to try to entice an audience. Audiences want authenticity, and one way to lose their trust and business is to present them with a false image of your company.

Before you begin designing your graphics and setting up your theme, consider the following questions to help you determine your brand personality:

Does your company have a playful or formal relationship with consumers or clients?
Is your company an innovator in the industry? Or are you more traditional in your approach?
Is your brand masculine, feminine or gender-neutral?
Does your brand connect with younger or older audiences?
Is your brand reserved or outspoken?
What colors and fonts do you associate with your brand’s personality?

2. Identify Colors

An attractive color scheme is crucial for a consistent, eye-catching theme. Your color scheme should match your brand’s personality and accentuate your messaging. The color of your trade show booth should catch the attention of audiences and draw them into your booth.

Finding colors that work well together is key to attracting potential clients or customers. Particularly attractive to viewers is the visual order that a consistent, harmonious color scheme creates. Using on-brand colors typically associated with your company is also a great way to foster brand recognition at the trade show. With consistent, thematic color schemes, you’ll be able to set the mood of your booth and grab customers’ attention.

Lighting, Color and Messaging Are Crucial for Successful Trade Show Displays

While you design your graphics and consider what kind of custom signage to use, it’s important to understand the various components that work together to create a stunning custom trade show display. It’s not enough for your booth to have some logos slapped onto your table or the wall behind you. A trade show booth is a presentation, and as a presentation, it needs certain elements to make it feel complete and attractive.

1. Lighting

One primary part of an effective trade show display is the lighting. Without the proper lighting, your exhibit will be less noticeable, and you will miss out on the ability to highlight key portions of your message.

Using displays that have lighting built into them or carefully placing lighting around the booth can direct people to your exhibit, establish a mood and enhance your messaging. You have several lighting options, including LED light systems that change colors, projection mapping lights and accent lighting. By employing lights, you can craft a memorable display.

2. Messaging

As you draft the text on your graphics and signs, you’ll want to pick an engaging tone of voice that matches the personality of your brand. For example, you might want your message to be humorous and light-hearted or serious and urgent. A tone that matches your brand will help with the cohesiveness of your booth and compliment your theme.

As you choose your messaging, think about your audience and what message would attract prospective clients to your company. To form these messages, you’ll need to do your research on what kinds of customers will be at the trade shows, what the audience will want and which pain points will be the most effective to target.

While you should research the audience, you should also look into what messages will separate you from the competition. At trade shows, you are surrounded by competitors. Due to this competition, you’ll want to highlight what makes your company stand out.

Once you think about your core message, you can create taglines and catchphrases to include on your signs and graphics. A solid catchphrase or tagline can intrigue prospective clients and increase the chances that they come to visit your exhibit. A tagline should communicate your vision and what your company does and be geared towards the trade show’s audience.

3. Color

As you know from the previous information, color is huge for attracting customers to your trade show display. To help you use colors that reflect your message and brand, consider the following unconscious or conscious associations that are typically made with colors:

Red: Often associated with energy and passion, the color often creates a sense of urgency. The color red can even increase heart rate and blood pressure.
Blue: The color blue is often tied to masculinity and alludes to water, reliability and tranquility. Blue can curb appetite, stimulate productivity and provide a sense of security.
Purple: The official color of royalty, purple inspires a sense of respect and portrays a sense of wisdom. Also, the color is commonly used in anti-aging and beauty products.
Green: One of the main colors used in environmental activism, green is often associated with nature, health and tranquility. It’s often used to promote a feeling of relaxation and inspires a feeling of harmony.
Orange and yellow: Both of these colors promote positivity and optimism. Orange and yellow are often used to create a light-hearted, fun vibe.
Black: This strong color is associated with power, stability and authority. Black is a no-nonsense color that makes a statement.
White: White symbolizes purity, cleanliness and safety. It can also be a creative color, highlighting the other designs around it.

The Kinds of Signs You Should Include in Your Trade Show Booth

Wondering what kinds of signs to include in your trade show booth? Two excellent options for getting your message across and promoting your business are retractable banners and point of purchase displays.

Use of Retractable Banners for Display Booths

Retractable banners are perfect for trade show displays. These custom trade show banners are the go-to choice for savvy companies at trade shows, as they’re extremely portable and capture the attention of potential customers. Using a retractable banner for display booths allows for a company to have a freestanding banner display that requires minimal effort to set up, while also appearing professional.

Like with other banners, you can place custom trade show graphics on your retractable banners to communicate key messages to those passing by your booth. The stands for these banners are sometimes called roll-up banner stands, as they employ spring-like mechanics like you’d find on a projector screen. Unlike a projector screen, you pull from the bottom of the banner to the top where you can then lock it in place.

When you’re looking to put together your custom trade show exhibit, choosing a custom retractable banner will provide you with several benefits. You’ll find some of the top benefits below:

Bold and noticeable from a distance: With a large retractable banner, you can make your most important messages noticeable from a distance. A retractable banner is a perfect canvas for everything from images of your products to catchy slogans. Their size makes them instantly noticeable and increases the chances that attendees come to check out your booth.
Easy to transport, set up and tear down: As you travel to trade shows, you’ll want the parts of your trade show displays to offer convenient transport, setup and tear down features. Retractable banners are compact, lightweight and durable. Once you’re at the trade show, you’ll be happy to find that the banners require no assembly other than pulling out the banner and connecting it to the supporting pole, making for a quick setup.
Excellent value: Retractable banners are an incredibly economical option for companies. Even though they come at a low cost, you don’t have to sacrifice quality. The banners are made with high-quality, durable materials that look sleek and professional.

Point of Purchase Displays for New or Featured Products

You’ll want to have a big and bold point of purchase (POP) display of your newest product or service as visitors enter the display booth. A POP display for trade shows can take various forms, but they are usually next to the items that they are promoting. For companies that offer products at trade shows, the POP display can grab people’s attention and direct them to that new, exciting product.

One of the main benefits of the POP display is that it differentiates your products from others and makes them stand out. At trade shows, where attendees are overwhelmed with information and companies trying to get their attention, a POP display can help your product stand out. If an attendee is passively browsing your booth, a POP display may help them snap out of that passive viewing experience and encourage them to interact with the product.

If you don’t have any products to direct the customers towards, you can use a POP display to grab the attention of attendees and encourage them to check out your booth. With these displays, you can point people towards your display or some enticing service that you’re offering at the trade show.

As you craft custom signage for trade shows, you’ll be happy to find out that you have a lot of flexibility with the types of POP displays that you can create. Though they offer flexibility, there are a few main elements that typically go into successful displays.

One of the main elements is the graphics. These graphics can be detailed or simplistic, as long as they direct the viewer to the product. Often they will also have the name of the product on them and a description of what the product is. Some displays take it even further and describe why the customer needs or could benefit from the product. Often, a POP display will also explain how a product is different from other similar products.

Contact SpeedPro Before Your Next Trade Show

SpeedPro is your one-stop shop specialist for large-format graphics. We have extensive experience helping clients build effective custom trade show displays.

Contact your local SpeedPro to speak to one of our representatives and learn more about custom trade show displays. We’ll work with you to craft a unique trade show booth to guarantee you stand out in the competitive market.

Trade Show Booth FAQs

What trade show booths are available with SpeedPro?

SpeedPro offers a variety of custom trade show booths, including pop-up displays, modular exhibits, and banner stands. Each type maximizes your presence with high-quality trade show graphics and signs tailored to your brand’s unique needs.

How can SpeedPro help me set up my trade show booth?

SpeedPro assists in setting up your trade show booth by providing expert advice on design and layout. Our team ensures your custom booths have striking graphics and trade show signs. We guarantee a smooth and impactful display setup.

How can I make my trade show booth stand out?

SpeedPro recommends using bold, custom trade show graphics and innovative designs to make your booth stand out. Incorporating eye-catching trade show signs and interactive elements can enhance its visibility. Contact your nearest SpeedPro Studio today.

How much does a trade show booth cost with SpeedPro?

The cost of a trade show booth at SpeedPro varies based on size, design complexity, and materials used. We offer a range of options to suit different budgets. Options include high-quality trade show graphics and signs at competitive prices.

What trade show services does SpeedPro offer?

SpeedPro offers high-quality trade show printing services, including booth graphics and signage. Our team provides end-to-end solutions to ensure your trade show presence is professional and impactful.