Shoppers are faced with a myriad of products and merchandise to choose from as soon as they enter your retail store. So, how can you optimally influence your shoppers in making their purchase decisions?
Given that most shoppers make purchase decisions in-store means that retail store owners and managers have a significant opportunity to influence their customers’ choices. One of the best strategies to accomplish this is with in-store retail store displays, also known as point-of-purchase (POP) displays.
Your business should exhibit graphic signs that guide your shoppers in making informed purchasing decisions. SpeedPro’s retail displays ensure your products garner the attention they merit. As the national leader in large-format graphics with over 20 years of industry experience, our experts are masters in visual communications and can assist you in achieving exactly this.
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RETAIL STORE DISPLAYS
Retail displays are the go-to visual merchandising solutions for retailers due to the various benefits they offer to both store owners and customers. Retail store displays amplify brand awareness and boost sales. Let’s explore the various ways in which retail displays can elevate your sales.
1. GET CUSTOMERS’ ATTENTION
Retail displays can set a product apart from the rest of the items in your store. Bright colors, captivating visuals, persuasive copy, and product displays draw shoppers’ attention and motivate them to examine and hopefully purchase the product being showcased. Once you’ve captured your customer’s attention, you’ve made a lasting impression, consequently amplifying your brand awareness.
2. ENCOURAGE LAST-MINUTE PURCHASE DECISIONS
Despite the growing ease of online product research, many shoppers still spend a significant amount of money on impulse in-store purchases. By showcasing products for impulse purchases with memorable graphics and compelling copy, retailers may capitalize upon a significant window of opportunity.
3. HIGHLIGHT NEW PRODUCTS
Whenever you introduce a new product to your store, you need to quickly alert your customers. POP displays present products and merchandise to shoppers at the optimal moment to persuade them to make a purchase. Your retail display should distinguish how it varies from other products and include exciting copy and visuals to entice people to try something new.
4. SELL OLD & SURPLUS AND INVENTORY
Do you have an item in your store that isn’t selling as well as you anticipated? Maybe it’s relatively new or doesn’t differentiate itself enough from your other products. A custom countertop display, sign holder, or display shelves could provide the necessary boost for that product, making it noticeable while encouraging shoppers to try it. With appropriate design and placement, an acrylic display can turn that struggling item into a hot-selling commodity.
5. INFORM AND EDUCATE CUSTOMERS
Retail signs also serve as a remarkable way to educate and inform customers about your products. Visual aids enhance the learning process, which is why a visual display paired with the appropriate product becomes a powerful method to help shoppers familiarize themselves with your offerings. You can utilize a POP display to inform and educate customers about a new item or differentiate between several similar products.
6. GROUP ITEMS TO BOOST SALES
You can also use a retail display to pair items that customers might want to buy together, thus making their shopping experience more convenient. Boost your sales with a store display that quickly provides customers with what they need when they need it.
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COMMON TYPES OF RETAIL PRODUCT DISPLAYS
Retail displays used to be reserved mainly for the checkout counter, but today you can find them interspersed throughout the store for maximum impact. While we always encourage you to come up with your own unique in-store display designs, here are some of the most common types:
1. REGISTER POS DISPLAYS
Placing retail displays near the checkout counter remains an effective strategy to elevate sales. These displays can attach to the checkout line equipment or stand on their own near the register area. POS displays typically work best for small, inexpensive items that shoppers might be willing to add to their carts at the last minute.
2. SHELF POP DISPLAYS
You could also attach retail displays to the store fixtures where you sell your products. These displays are typically smaller due to their attachment to shelving, but they are still effective in attracting shoppers’ attention as they browse through your aisles. Consider attaching a custom display sign to the shelf where a product is located or utilize a hanger display with which you could attach additional small products. These displays can prove to be very successful since they are located exactly where customers make most of their purchasing decisions.
3. RETAIL SIGN FIXTURES
Retail displays can also attach to other store fixtures used to showcase your products and make them more noticeable. These store displays may include racks, tables, Slatwall panels, countertop displays, display cases, shelving, and more. Adding signage and other elements to customize a retail display can make it even more appealing. Retail sign fixtures serve as excellent tools for promoting special deals, highlighting a new product, or moving a product that’s been slow to sell.
4. STANDALONE SIGNS
Standalone retail displays can be placed anywhere in your store to stimulate sales. You could position these standup signs in aisles, near registers, or any other retail space. Since these displays stand independently, they tend to attract attention more than other POP displays. They come in various forms and are easy to customize because they don’t depend on existing store fixtures.
5. ENDCAP DISPLAYS
Endcaps serve as another ideal location for retail displays. Customers will see these retail endcap displays whenever they enter an aisle, and there’s typically a lot of space around endcaps to create an impressive presentation. Endcap signage is also an effective place to promote new products. You may also utilize an endcap to take an item from the aisle and spotlight it on its own display. Using the structure of the endcap can expedite the creation of an eye-catching offering.
6. HANGING DISPLAYS
Hanging signs offer a unique way to capture your customers’ attention and promote a product. Customers can see a hanging sign from anywhere across the store. These displays range from simple hanging business signs to larger, more intricate displays. You could even potentially incorporate one of the products you’re promoting as part of the hanging display itself.
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RETAIL STORE DISPLAY SIGN TYPES
In addition to your main POP display, you may want to include other in-store signage to enhance your displays across the store. Some ideas include:
1. BANNERS
You can utilize banners within your store as a display backdrop or hang them above your products to draw attention. You have various banner materials to choose from, including cast vinyl, calendar vinyl, and mesh vinyl. Signage fixtures like retractable banner stands simplify setting up and taking down your banners for rapid deployment. You could also create a step-and-repeat banner with the product you’re promoting and invite customers to take a picture in front of it with a giveaway item, such as free sunglasses for example.
2. TABLE COVERINGS
As part of your in-store retail display strategy, you might include a table where you place the product you’re promoting or give out free samples. A custom-branded table covering can help make your product more visually striking and help you to promote your brand. Our table covers are made from wrinkle-resistant, machine-washable polyester.
3. WALL COVERINGS
If you want to create a larger POP display, consider utilizing a wall covering. These in-store graphics empower you to use your available wall space to create a large, eye-catching visual and tell a story. Wall coverings can be printed on sectional fabric wall panels or as part of a vinyl wall mural.
4. FLOOR GRAPHICS
Did you know that you can take advantage of the floor space around your products to add an extra visual element through the use of floor graphics? You might print these graphics with a message inviting shoppers to point to a product or place footprints going down the aisle, leading to another display. SpeedPro’s floor graphics consist of a base vinyl layer, an anti-skid laminate coating or matte mask, and an adhesive layer that enables the graphic to stick to the floor.
5. WINDOW GRAPHICS
Window graphics are another easy way to add an interesting visual element to your retail store. These graphics function similarly to wall graphics, although they can also be utilized to create a smaller sign. For retail displays, short-term options such as static clings and window decals are typically the best choices.
6. DIGITAL SIGNAGE
With in-store digital signage, you can dynamically change your design through multiple messages. Technology and movement in your display will capture people’s attention and keep them interested in the product you’re selling. Consider displaying basic information on the display and using digital signage to provide additional details.
7. TABLET STANDS OR KIOSKS
Tablet stands or kiosks serve as another great way to incorporate technology into your retail display. They also allow you to add an interactive element at eye level for visual appeal that encourages shoppers to engage with your brand or product.
8. EASEL-BACK STANDUPS
Life-size cutouts of a brand spokesperson, movie character, or even a product itself can be a fun way to draw attention to your display. This is especially true if your audience is already familiar with the spokesperson.
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Elements to Include in Your In-Store Retail Displays
A retail display can consist of any elements you like, but here are some of the main ones you should consider including:
1. IMAGES
The images on your retail display will play a significant role in getting your customers’ attention. Images may include photographs, drawings, patterns, and more. Ensure the images are designed by a professional and are printed on high-quality material. Try to make them as eye-catching as possible, but also make sure they match the branding of the product you’re promoting while maintaining consistency across your store’s brand.
2. COLORS
The colors on your display also have a crucial role to play in your signs’ effectiveness. Bright, bold colors can help get people’s attention, while pleasing color combinations will attract shoppers to a particular product. In fact, 85% of consumers say that color is a major reason they choose a particular product. Always ensure that the colors you choose match your brand standards.
3. TEXT
Of course, text is another crucial element to your retail display. In general, all retail POP signage should include large, bold, and concise copy to grab the attention of your shoppers. If the goal of your display is to inform your customers, you may also want to include larger blocks of text. Whatever your approach is, be sure to print your copy in an easy-to-read font.
4. PRODUCTS
Many POP displays also include the products they’re promoting. While this isn’t a requirement, it can really help draw attention to the items you want to showcase. Including products in your display makes it easier for the shopper to identify the products you’re promoting and make an informed purchase. Retail displays also give you a chance to display your products in a visually appealing way that can help increase sales.
5. INTERACTIVE ELEMENTS
Another optional element to include in your display is an interactive feature. This could be a tablet where shoppers can play a game or answer survey questions. You could also give people a chance to try out your product at the display.
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Ideas for Designing In-Store Retail Displays
A well-designed retail display can help promote your products and boost sales. So, how can you get the maximum benefit from your displays? The below tips can help.
1. MAKE IT STAND OUT
If your display is unique, it has a better chance of grabbing and keeping shoppers’ attention. Retail displays help products stand out from all the other items on your store’s shelves, and using certain design elements can make it even more likely that your customers will take notice. Don’t be afraid to get creative and try new ideas when designing your display. The more it stands out and gets people’s attention, the better. Bright colors, eye-catching images, and easy-to-read text are recommended for effective messaging. Try to create something with unique elements that differ from the color schemes and visuals around it. You can even use lighting to give your display some extra attention-grabbing power.
2. MAKE IT INTERACTIVE
Adding an interactive element to your display may generate customer interest and keep them engaged. Giving away samples and offering product demos are great ways to do this. Once customers try a product for themselves or see it in action, they may be more likely to purchase it. You may also consider introducing an interactive element using touch screens or tablets.
3. KEEP IT SIMPLE
You can have multiple products on one display, but be sure those products have a clear connection. It’s almost always best to keep it simple and avoid making your design too busy. A design crammed with text and visual elements makes it harder for customers to quickly get the idea behind the product you’re promoting.
4. PROMOTE BENEFITS
Focusing on the benefits of your product instead of its features takes your display from a product-centric view to a customer-centric view. Focusing more on the customer’s needs can make your display more engaging and persuasive. The difference between these two things can be subtle but is often crucial to making a sale. For example, a kitchen knife set might feature rubber, non-slip handles. The benefit of that feature is enhanced safety and certainty.
5. INCLUDE A CALL TO ACTION
Ensure that you always include a call to action — a short phrase encouraging the customer to take a specific action regarding your product. When it comes to retail displays, the call to action is typically buying a product, trying a sample, or watching a product demonstration. Make this phrase short and try to give it a sense of urgency, like “Try it Today!” or, “Get Yours While Supplies Last!”
Retail Display Solutions From SpeedPro
Are you ready to use in-store retail displays to boost your sales and amplify your brand message? Partner with SpeedPro to turn your ideas into reality, today.
At SpeedPro, we’re experts in large-format printing, and we provide you with high-quality signage and retail displays on time and to your exact specifications. We’ll work with you to understand your needs and help you choose the right retail signs and solutions to meet your goals. In addition to POP displays, we provide a wide range of signage products, including directional signage, digital signage, hanging store signs, and outdoor signage.
To learn how we can help you use in-store retail displays to promote your products and increase sales, contact your local SpeedPro studio today.
