Marketing for Your Cleaning Services Brand

JUNE 3, 2020| SpeedPro

Despite its necessity, housework remains a hated pastime for plenty of Americans. So many people have developed such distaste for housework that they’re increasingly outsourcing that burden to residential and commercial cleaning services. In fact, cleaning companies collectively brought in revenues of $65 billion in 2019. For cleaning and home service businesses, the industry’s impressive demand is nothing new or surprising.

After notable year-over-year growth, in one of the most fragmented industries in the country, there’s never been a better time to boost your cleaning brand’s marketing strategy to get ahead of the competition.

Here’s why investing in wide-format printing, like vehicle and fleet wraps, can boost your cleaning service’s brand awareness during spring cleaning and beyond.

Driving Awareness With Vehicle and Fleet Wraps

Your company vehicles carry your equipment and employees from Point A to Point B, but your service cars can also serve as unconventional, yet powerful, marketing tools. Professional vehicle wraps allow you to advertise your cleaning business every time your car hits the road.

These wraps are made of vinyl and adhere to the body and windows of a car. They enable you to put your logo and other graphics on a vehicle and turn it into a mobile billboard that displays your information to any drivers or people walking by. If you’re looking into how to promote your cleaning business, you’ll quickly see why vehicle wraps are one of the best tactics.

Without standout graphics and an expertly-wrapped vehicle, you could be missing out on countless opportunities to catch the attention of thousands of consumers and solidify your relationship with existing clients.

1. Grabbing Attention

Vehicle and fleet wraps help you maximize the time spent driving to and from appointments by grabbing other drivers’ attention and showcasing your brand to potential customers. These designs — complete with eye-catching graphics and bold, vibrant colors — balance the right amount of visual interest with important information to convert awestruck passersby into tangible sales.

Imagine the impact your vehicle can have on someone driving home from a long day of work, stuck in traffic and dreading the cleaning that awaits them at the house. If your car is in front of them, explaining the benefits of your cleaning services, they know exactly where to turn. That kind of marketing for cleaning services can reach everyone within sight of your vehicle.

Vehicle and fleet wraps let you rule the road by promoting things like your:

• Logo
• Company name
• Website
• Phone number

These elements and more end up in front of the eyes of potential clients. A full-scope cleaning service marketing strategy, including large vinyl graphics and vehicle decals, takes your advertising on the road to stretch your dollar.

Wraps can take up a portion or cover the entire vehicle, depending on your needs and budget. Because these graphics are specifically fabricated for cars, you won’t have to worry about messy or unprofessional-looking logos haphazardly slapped on a side window or door. If you’ve had it properly installed, you don’t have to worry about the poor quality of a bad wrap job rubbing off on your image.

2. Improving Existing Relationships

Nothing says “professional” like a fully branded vehicle arriving at your home to perform work. Some people may be nervous about letting a stranger into their home with the specific task of getting in all the nooks and crannies, and that’s understandable.

Inspiring trust in your clients is essential to getting repeat business. A wrapped vehicle shows that you are a professional whose reputation is on the line. That sense of professionalism can mean a lot to someone looking for trustworthy help.

You can also use your branding to advertise your cleaning business and its values. If you’ve built a brand based on friendliness, a dark truck with blood-red lettering might not convey that same value as well as one with calming or vibrant colors. Your wrap design can emphasize certain aspects to your clients and everyone who passes by, seeing your car in the driveway.

Exposure That “Ads” Up

While vehicle and fleet wraps elevate your company aesthetic and foster brand awareness, they also have one of the strongest returns on investment (ROI) of any marketing or advertising strategy and provide excellent visibility.

Here are a few of the ways vehicle wraps contribute to successful advertising methods.

• High ROI: The average driver travels around 37 miles every day, putting your message in front of thousands of eyes daily. Fleet wraps can average a staggering 30,000 to 70,000 views per day, depending on the vehicle’s location. That means vehicle wraps are one of the lowest-cost-per-impression marketing tactics, costing only a few cents per thousand views.
• Targeted audiences: Marketing cleaning services to people outside of your service area does you no good. With vehicle wraps, the consumers seeing your message already live in or near your service area. This audience is full of tangible leads, making vehicle wraps a laser-focused marketing approach that lets you zero in on your exact target demographic.
• High recall rates: In addition to getting your brand in front of the right audience, vehicle wraps are also some of the most memorable forms of advertising. Mobile media billboards tend to have a much higher recall rate than consumers’ recall rate for ads on TV, radio and even online.

Vehicle wraps put your message in front of thousands of your target consumers, and even more importantly, they’ll remember it.

On the Road to Success With the Right Graphics Provider

From a well-placed tagline to a moving visual catalog of your company’s products or services, vehicle and fleet wraps are some of the most important visual marketing tactics you can leverage when advertising house cleaning services.

As a cleaning service brand, partnering with a graphics and signage company like SpeedPro is one of the easiest ways to instantly boost your business.

With comprehensive and cohesive designs for each vehicle wrap in your fleet, we combine form and function to grab drivers’ attention and convert passersby into paying customers. Because every client has unique needs, our team offers personalized consultations to learn about your goals and needs for each car wrap.

Knowing how to promote your cleaning business involves creating informative and eye-catching vehicle wraps that drive brand awareness and position your company as the go-to cleaning service in the area. For brands like yours, whose employees are frequently on the road, the value of your investment just compounds with every mile covered.

Your local SpeedPro team can help you get set up with a vehicle wrap that will promote your brand and send customers your way. Find a studio near you to get started.