Key Branding Trends

AUGUST 9, 2022|

Branding Trends

Summer is a time for renewal and growth. How are you planning to grow your business in 2022? Here are three hot branding trends to consider:

EXPERIENTIAL MARKETING

More than ever, consumers desire unique, memorable experiences. Even museums are jumping in. The old way was to go and look at a Van Gogh painting. Now, with dynamic video walls and floors, you can be in the painting. Emotion drives consumer choice – evoke it with creative visuals that open a rabbit hole to imagination.

Maximizing Brand Real Estate

Got milky-white walls? Transform them into promotional surfaces. A fleet of company cars? Wrap them with head-turning imagery. Your “brand real estate” is any surface you own, horizontal, vertical or otherwise. It’s all a canvas for creativity, from logos to pop art to inspirational messaging. With no major construction costs, it’s also affordable to periodically change it up.

Rebranding

We saw a wave of rebrands during the pandemic when many companies merged, were acquired or pivoted to a new business model. Rebranding doesn’t need to be extensive. Sometimes it can just be a refresh – a new logo or modern color scheme. And there’s no better medium than large-format imagery to announce, “Hey! Check out the new us!”

Graphicology 101

Dimensional Lettering n. Letters constructed from a solid material which create depth of field for the viewer. Can be made from a breadth of materials with varying textures and durability, including acrylic, aluminum, bronze, copper, foam, plastic and steel. Often front- or back-lit,
an eye-catching way to push your brand to a new dimension.