5 Key Elements to Consider When Designing Graphics for Your Food Truck

AUGUST 15, 2023| DillonShane

The food truck industry in the U.S. has witnessed remarkable growth over the past ten years. As of 2021, the market value for food truck services in the U.S. stood at a whopping $1.16 billion. Predictions from Grand View Research suggest a steady compound annual growth rate (CAGR) of 6.4% from 2022 to 2030.

In such a bustling market, how can food truck owners make their mobile eateries stand out from the competition? One effective strategy is to adorn these trucks with vibrant, high-definition graphics.

Your food truck’s graphics serve as a primary identifier for your business. A well-executed vehicle wrap can transform your truck into a mobile billboard. However, the foundation of this transformation is a compelling design.

Five Essential Guidelines for Outstanding Food Truck Graphics

Designing the perfect wrap involves a blend of striking visuals, essential details like your menu, and a design that resonates with your brand’s identity. Here are some pointers to guide you through the design process:

1. Emphasize Size for Maximum Impact

To attract potential customers, your graphics should be visible from a distance. Opt for large fonts and images, preferably positioned higher on the truck for better visibility among crowds. Ensure that the main text on your truck, especially the name, is legible and contrasts well with the background. The Outdoor Advertising Association of America (OAAA) suggests that designs with high color contrast can enhance outdoor advertising recall by up to 38%. Consider using 3D lettering for added prominence. When selecting fonts, lean towards bold, sans-serif types for clarity.

2. Factor in Different Viewing Perspectives

Your truck’s design should be effective both when stationary and on the move. Ensure that essential elements aren’t obstructed by doors, windows, or other movable parts. The design should remain coherent and informative, whether the truck is open for business or closed.

3. Embrace Vibrant Colors

Bright hues can make your food truck a standout feature, whether on a bustling street or at an event. While bold colors are essential, it’s crucial to maintain a cohesive palette that aligns with your brand. Choose a handful of complementary colors that create a harmonious visual appeal.

4. Highlight Essential Details

Beyond your logo and menu, ensure that your contact details are prominently displayed. This includes your website, social media handles, phone number, and possibly a physical address if you have a fixed location. This ensures that interested patrons can easily find out more about your offerings.

5. Strive for Uniqueness

A memorable design can foster brand loyalty and positive associations. Don’t shy away from infusing your design with personality or distinct elements that set you apart from competitors. Whether it’s a quirky mascot, an innovative theme, or a daring design choice, standing out is always preferable to blending in.

Let SpeedPro Design and Install Your Food Truck’s Vehicle Wrap

Ready to make a lasting impression on the streets? At SpeedPro, we specialize in turning your vision into a mobile masterpiece. Our team of design experts and installation professionals are committed to ensuring your food truck not only stands out from the competition but also resonates with your brand identity. Don’t leave your truck’s potential untapped. Contact your local SpeedPro and drive your business forward with a vehicle wrap that’s designed to convert your mobile out-of-home advertisement into hungry paying customers, today.